Never underestimate the power of words. When writing an ads, each word should be thought/weighed, like a writer rewriting his book over and over until he feels satisfied with the results. Many words have a true power which many might not even be aware of. Google adword call them superlatives. They are words which emphasize the subject, such as BEST or #1. This gives them a higher value to the eyes of future customers.
That’s one of the bigger reason you should not underestimate words. There’s another interesting things about words: the use of the words you and because is powerful. Those two words in correlation will have a great impact on anyone. A test was done to verify the strenght of the word because.
The experiment took place at a busy photocopier in a library. The researcher went to the front of the line and said: “Excuse me. I have five pages. May I use the Xerox machine?” The result – 60 percent of the people let her go ahead.
The researcher then said: “Excuse me. I have five pages. May I use the Xerox machine because I’m in a rush?” With these five words added, 94 percent of the people let her go ahead.
You may think that the reason “…because I’m in a rush” is what made the difference. Well, not really.
The request was then changed to: “Excuse me. I have five pages. May I use the Xerox machine because I have to make some copies?” In this case, 93 percent let her go ahead. The request with virtually no reason gets 93 percent. The one with no reason gets 60 percent. The only real difference between the two is the word “because.”
As you can see, the results are amazing and at the same time it makes you think about how you automatically react to certain things such as words which implies “valid” reasons. Using what I would call a “flaw”, you can promote your products. And even if someone don’t fall for it, he’ll just find it weird and that’s great because it will make them laugh.
This article is great because I wrote it. You see?
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