It is used by search engines such as Google to determine a site content’s relevancy. The more links point to your site, the more relevant the site and hence, higher your ranking on search page will be .

While having a high page rank is vital to the popularity of your site, back links also contribute to driving quality (targeted) traffic to your site.

There are groups of websites where they hyperlink to each other in order to get lots of back links . Those groups are known as “link farms”, a form of spamming in order to get on the index of search engines . It could be done either manually or automatically . This method seems to be unscrupulous and unfair because it influences the search engine index.

Of course, your website won’t be banned by Google for using link farms. Search engines are able to identify and filter pages that are suspicious of link farming, and those pages will be removed from the search engine index to prevent them from entering the search results.

To do it the right way, make sure that the back links that you insert are placed on sites with quality content, and they are of same niche as yours, with similar content, targeting the same audience. Anchor relevant and important keywords to attract more quality traffic to your site.

Keep track of your backlinks to see how many have been indexed.

You can create more backlinks through Article Marketing by submitting quality articles to articles directories with a link to your blog or websites. Other methods include social bookmarking, publishing RSS, commenting on other blogs, participating in forum discussions, creating a post containing links on your blog and making sure they are related to your niche.

An article of approximately 250 words take less than 5 minutes to write, when you know what you’re talking about. In order to achieve this kind of work you must focus on only one topic. Don’t start writing about various subject related to the topic you’ll be writing your 250 words about otherwise you might just get lost or you’ll start writing useless content.

In a 250 words text, you can have from 50-100 words which will be a description taken from wikipedia.com or anywhere else on the internet were you can find a description for a specific term in your article. Then you have 200 words left to write. Well, if you can’t say more than 200 words on the topic you have chosen, well, there’s a problem. Make sure at the beginning that you choose broad enough topics so you can write maybe 5 or more articles on the same subject. I’ve been writing on content for a certain number of post and yet I find myself writing about it for various situation: how to write content, why we need content, how to find content, what is good content…

Say you dedicate an hour to write. If you do take 10 minutes per articles, you’ll have done 6 articles in one day, which is more than excellent since the recommandation is 1-2 per day. You then have the possibility to upload them all at the same time or to program them to appear at a certain interval. Using wordpress, you’d use the Post Timestamp which you would set to the time you’d like the article to start appearing. If I had written 6 articles, I might set the post timestamp of one to 4 days later.

This way, you make sure you have daily visitors coming because your new content is programmed to appear daily. This is a great way to spread the work you’ve done. If you can write 2 articles per day, try to give them a bit of interval so you get your visitors to come back later. I’d suggest at least a 4 hours break. If it’s late the night, program it for tomorrow.

Traffic

• You offer what others offer, thus not being unique
• You don’t have a good SE placement
• You have a good SE placement for “random” keywords, keywords that don’t (if ever) get searched
• You’re not frequently spidered, thus your website not so often updated -> No new content = No No
• You do not have enough content to attract the masses > More content = More visitor

CTR

• You have a too broad niche, thus the advertisement on the page doesn’t match the subject
• Your articles are not calling to action (enough)
• The subject you’re writing is not meant for advertisement, ex: cows
• You have bad ad placement (did you know that ads in the middle of the page don’t work as good as you thought?)
• The ad format is not good (ugly banner work best, they kill ad blindness)

How to improve? Well, do (or get) the opposite of every line and you should get a really better result.