Tag Archive for 'traffic'

Backlinking your own website

Back link refers to the incoming links to a website, be it from an article, blog, directory and etc. This is one of the most critical factors over the concept of SEO (search engine optimization) because of how it contributes to the page rank your website will receive .

It is used by search engines such as Google to determine a site content’s relevancy. The more links point to your site, the more relevant the site and hence, higher your ranking on search page will be .

While having a high page rank is vital to the popularity of your site, back links also contribute to driving quality (targeted) traffic to your site.

There are groups of websites where they hyperlink to each other in order to get lots of back links . Those groups are known as “link farms”, a form of spamming in order to get on the index of search engines . It could be done either manually or automatically . This method seems to be unscrupulous and unfair because it influences the search engine index.

Of course, your website won’t be banned by Google for using link farms. Search engines are able to identify and filter pages that are suspicious of link farming, and those pages will be removed from the search engine index to prevent them from entering the search results.

To do it the right way, make sure that the back links that you insert are placed on sites with quality content, and they are of same niche as yours, with similar content, targeting the same audience. Anchor relevant and important keywords to attract more quality traffic to your site.

Keep track of your backlinks to see how many have been indexed.

You can create more backlinks through Article Marketing by submitting quality articles to articles directories with a link to your blog or websites. Other methods include social bookmarking, publishing RSS, commenting on other blogs, participating in forum discussions, creating a post containing links on your blog and making sure they are related to your niche.

Advertising on your blog, why isn’t it working?

It hasn’t took long until I felt I knew pretty much everything about advertising online. With the number of e-book on the subject accessible online as well as in hard-covered book you get at a bookstore, you soon realise that everything comes down to a single aspect: Content. NO, I won’t be talking about content in this post cause I’m sure that if you’ve read my previous articles, you understand what you have to do with content. Instead, I’ll tell you why people aren’t coming to your website and why you’re not getting a high CTR.

Traffic

  • You offer what others offer, thus not being unique
  • You don’t have a good SE placement
  • You have a good SE placement for “random” keywords, keywords that don’t (if ever) get searched
  • You’re not frequently spidered, thus your website not so often updated -> No new content = No No
  • You do not have enough content to attract the masses > More content = More visitor

CTR

  • You have a too broad niche, thus the advertisement on the page doesn’t match the subject
  • Your articles are not calling to action (enough)
  • The subject you’re writing is not meant for advertisement, ex: cows
  • You have bad ad placement (did you know that ads in the middle of the page don’t work as good as you thought?)
  • The ad format is not good (ugly banner work best, they kill ad blindness)

How to improve? Well, do (or get) the opposite of every line and you should get a really better result.