To make your site worthy of visiting it should do one or more(preferably) of the following:
- Provide unique content
Don’t copy other people stuff. No people that comes online want to see the same text over and over. If you’re writing something similar to another site, try to at least enhance it, give it more structure, better readability, expression. Write about what isn’t much talked about but is interesting to notice and worth explaining/giving details.
- Have good features while having an easy use
Google is the best example to prouve this point. It has awesome features (the search engine is quite complete) and yet, it’s super easy to use. Search results are quite relevant which is the good feature aspect, though many SEO’s believe it’s not that good now.
- Provide unique features
If you can provide features other don’t and they are a great improvement to the already existing ones, then chances are you’ll get some recognition from it and also some traffic.
- Only give out the best of the mass (filter)
If bigger website write a lot about what you’re also writing about, you might find that there’s a lot of useless points in different text. Your goal here is to take the best of the best so you can rewrite it. If you have quality content, people will take it instead of the different less good because we don’t want to lose our time on what isn’t worth anything. It’s human nature.
- Provide provocative content
Write about topic you know will move people. If you provoke emotions in people, chances are that they will get connected to your website even though they might hate it. But popularity isn’t only based of good comments, but also the bad.
“Say good about me, say bad about me, but talk about me”
- Content is nicely designed
Even though most will say a crappy design with good content is fine, I think your site should have at least a decent formatting, respect to the original colors and nothing to eye-catchy (animated gifs that hurt the eyes or flashy background). We want to feel relaxed when reading an article, not stressed up just by some letters on a background.
- Provide a point of view of things that other don’t
If you have seen an event that was reported but your opinion differed, post it. People need to have different points of view so they can interpret and decide whether or not the reported facts are good or not. Like in arguing, if you can justify the fact better than the previous report, chances are people will respect you more for it since you put thought into it.
Even though most of you know this, it needs to be said once again:
- Have a lot of content
Having a lot of content mean at least around 100 pages with at least 300 words.
- The content should be reviewed for grammar, spelling, etc.
No one likes to read a text which is filled with tons of errors. We’re not here to play “correct it”, but to read the content you can provide us for further use. Whenever you write an article, act like you wouldn’t be able to do any changes afterward so it’s ready for “impression”.
- Try to have a specific subject instead of touching to everything (if you have a lot to talk about, make different websites about each subjects, it’s better than one site about everything).
A website must have a main topic which will be followed on ALL pages. Don’t start writing about anything that doesn’t have a direct connection with your subject otherwise it will seem spammy, will make you look less like an expert in the field especially because you write about unrelated topics.
- Mouth to ear is still the best way to get yourself some traffic and popularity
If you can dig other people attention with your website, it won’t be long until it get spread through their friend network. The more open your website topic is (not related to any experience or knowledge in the field) the better are your chances to get popularity.
I’ll warn you: don’t expect instant results. Popularity is built and gained and building isn’t done instantly (not yet though). Following those guideline will at least keep you going in the right direction. Don’t be afraid to test things out and see what works, what doesn’t and only keep what does.