1. Affiliate Marketing: Online business model where the revenue is shared between publisher and merchant, where compensation is made based on performance measure such as leads generation, sales, and etc.
2. Affiliate network: A network of merchants and affiliate marketers.
3. Anchor text: Clickable text in a hyperlink which is visible to visitors. Also referred to as text link.
4. Autoresponder: A web application that sent out automated email message to subscribers or members such as subscription confirmation, newsletters and etc.
5. Bandwidth: Denotes the data transmission of a service, measured in bps (bits per second). Nowaday, this amount as increased a lot and can be known as MB, GB or TB (mega bytes (1024 x 8 bits), giga bytes (1024 x 1024 mega bytes), tera bytes (1024 x 1024 giga bytes))
6. Click through rate (CTR): The ratio of clicks on the number of times the ad or email is viewed (click/view).
7. Conversion rate: The rate of which the click through is converted into actual sales or actions (sale/click).
8. Cookies: Small files that collects information about visitor, such as date, time, username and etc.
9. Drop Shipping: Online business model where the individual orders is shipped by the supplier directly to the end-user.
10. eZine: Standard electronic version of magazine or newsletter distributed on the internet.
11. HTML (Hyper Text Markup Language): “Programming language” designed to create webpage.
12. IP Address (Internet Protocol Address): Numeric address used to identified each computer that is connected to the internet.
13. Keyword: A word or keyword phrase that is relevant to a targeted group of audience or niche.
14. Link exchange: Swapping links between two websites. Also known as reciprocal linking. This can improve visibility in the search engine and increase page rank.
15. Opt In: The consumer voluntarily choose to allow the webmaster to collect and disseminate information.
16. Page rank: A measure of quality back links and relevancy of a website (by Google) .
17. Podcast: Video or audio files posted on website that can be downloaded for playback.
18. RSS (Rich Site Summary): Distributing and sharing content among different sites. Serve as alerts on new information on a syndicated website, blogs and other internet services.
19. Server: Computer station used primarily to store and share files over a network, at the same time, allowing clients access to the files.
20. Squeeze page: Landing page that collect opt-in emails from prospective subscribers.
21. URL (Universal Resource Locator): World Wide Web address to locate a website.
22. Viral marketing: An effective marketing effort that propagates itself. Recipients are encouraged to pass along the marketed message.
23. Web hosting: Data storage space that is accessible via the internet, collections of websites hosted on web servers.
24. Webmaster: Individual who is responsible to administering, updating and maintaining a website.
25. WYSIWYG (What You See Is What You Get): generally means that what you see on the monitor screen is the same that will appear as the final output, be it a webpage, hard copy print out and etc.
