Decipher those difficult to understand words, for your website visitors. Despite sometimes being entrenched in an industry, consumers often remain unaware of what specific terminology means. Provide a clear, concise glossary of terms related to a product or service. Educating users about the lingo will help them better understand a product or services benefit.
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A
Affiliates: Selling the product of someone else in return of a certain percentage on the sale.
B
Blog: Mainly used to promote your business or to inform your customers about changes in the company or products. This has generally the form of a journal: latest news at the top, going into a latest to oldest fashion.
C
Campaign: A process by which a website owner acquires website visitors, particularly visitors that convert, as well as the conversion and retention processes that follow the acquisition. Campaigns can utilize on-line ads, links, outbound emails, and even off-line triggers such as direct mail, to acquire targeted visitors.
CMS: Content Management System. Generally a script or software which allows you to have better control over the content you have on your website.
Convert: Get your visitors to become buyers.
Copywriting: A profession which is to write content mainly for informative purposes.
CTR: Click Through Rate, the amount of visitor who clicked on the total of visitor. eg: 5 clicks from 250 visitors = 2% CTR.
L
Link Development: The action of developing links between sites about the same topic.
Logging: Keeping various informations about your visitors in order to find tendancies.
M
Marketing: To get prospect coming to your website.
N
Niche: A specific topic or subject you specialize in.
P
PPC: Pay Per Click. Advertisement form in which you pay only when visitors click on your ads.
Prospect: Potential customers.
S
SEO: Search Engine Optimisation. Formatting your webpage and content in order to get better placement in search engines.
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