Archive for the 'Advertising' Category

Adsense publisher useful tools

Logging your Adsense clicks can have a good impact on your future “web gains”. By tracking which pages, keywords, ads formats, etc. which gives you the best results, you can tweak your pages to optimize them in order to get the best results possible. Furthermore, by tracking which keywords will often give you a click (high CTR), you’ll know on which keywords you should focus your website articles. Don’t work in the dark, open the light!

Free Options

Google Analytics method
First, you’ll want to install the Google Analytics code on your page (at the top of your page) so it tracks your pages statistics. Then you’ll download the script provided on the website and follow the instructions. Once you start getting clicks you’ll be able to see your results in the Google Analytics report page. Note that the statistics are quite restricted but they give you more than what Adsense currently does alone.

AdLogger
Lots of work is currently in progress in this project which is great. It’s currently open-source so you’re free to contribute to the project. There’s a interesting feature that this script offer and it’s the possibility to not show the Adsense banners when a specific visitor (tracked by IP) has clicked on the advertisement more than a specified amount of time. This is a great way to reduce the possibilities of click fraud. You can go check out a demo of the statistics at Demo. There isn’t currently much statistics been shown on the report pages but it’s only a matter of time before it starts getting big as many people are interested in this kind of script.

Paid Options

Adsense Gold
Gives a great deal of details about each and every click you get through your advertisement. I haven’t seen any tracker giving you that much information on Adsense and I’d recommand it to anyone who’s avid to make money online using Adsense. You are able to track keywords, referal domains, IP, ads format, the time, the page, what the ad is about, the link to this ad and even more. All the statistics are related to each other so you’re able to browse back and forth to know how everything went on which is pretty interesting to know. Being able to track pages which gives you the best results, you’ll be able to tweak them and work back on them to enhance them even more giving you bigger chances to high an higher CTR. I should also add that the interface is pretty intuitive for beginners.
Cost: 97$

NicheBOT’s AdSense Tracker
I haven’t had the chance to try this tracker but from what I’ve seen, it looks like their a limited amount of statistics. The tracker doesn’t give information about the keyword that were used in searches nor the entry pages which are in my opinion vital informations.
Cost: 67$

asRep
They offer a demo version in which you have a restricted access to the reports. Check it out at their page asRep Free Trial Version.
The script in itself is not pretty intuitive which makes it hard for someone starting out and it makes you lose a bit of time to learn it. I haven’t really tested it, there’s a demo page at Demo Page but I don’t understand how it works enough to get the statistics I want. I guess the programmer or designer should have thought about making it intuitive since it’s generally not hard to tell “Hey, you select that and then you click here!”. It is said to report the pages, the IPs, the ads format, the clicked ad url, the referrer page and domain and more.
Cost: 50$

PPC keyword generator

After a quick search on SE, I find what I’m looking for: a program which will allow me to setup multiple keywords and then generate a list full of those keywords combinated. Such tool can be really useful when making an ad since it can provide a really wide range of sentence keywords instantly. Making an array of keywords of 10 by 10 by 10 will provide 1,000 keywords which is great for only 30 words and maybe 2 or 3 minutes of work (filling the keywords).

I have found many 2-3 words keywords which would give me the first position for the lowest bid price possible. Nice.

I take my time and select only keywords which have traffic and for which I would be in the top 10 positions. Out of a list of 100 generated keywords, I have been able to keep 20 to 40 of them. If you have trouble finding 10 keywords, use thesaurus to find synonyms to your main keyword and use them (make sure the words you use as synonyms are relevant). You might do this step multiple time for each words you had found before to make yourself a huge list.

There’s a nice feature in the software, the 160+ predefined sales words. Use them in your list whenever possible and see which newly formed keyword you profit from. This software can have a huge impact on your PPC campaign, so don’t wait anymore and get it now! (to download, go at the bottom of the article)

Here’s a small list of what the software can do for you

Features & Benefits:

* Quickly generate 100s of keyphrases using permutation
* Remove duplicated keyphrases automatically
* Define per-keyphrase custom CPC/URLs
* Import, export, search and organize your keyphrases/projects easily
* Very fast! (1000 keyphrases/second)
* Predefined list of 160+ sales words
* 100% FREE. No spyware, no adware.

View screen shot (external website)

The software is a freeware so you won’t have to pay anything now or in 30 days (like sharewares)
The tool actual location is at http://www.highdots.com/ppc-keyword-generator/ but you can grab a copy here because I don’t want to kill this guy bandwidth and also make sure there’s an alternative download page for you.

Download now: Official | Mirror

Don’t forget to check his other tools @ http://www.highdots.com/







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