Advertising on your blog, why isn’t it working?

It hasn’t took long until I felt I knew pretty much everything about advertising online. With the number of e-book on the subject accessible online as well as in hard-covered book you get at a bookstore, you soon realise that everything comes down to a single aspect: Content. NO, I won’t be talking about content in this post cause I’m sure that if you’ve read my previous articles, you understand what you have to do with content. Instead, I’ll tell you why people aren’t coming to your website and why you’re not getting a high CTR.

Traffic

• You offer what others offer, thus not being unique
• You don’t have a good SE placement
• You have a good SE placement for “random” keywords, keywords that don’t (if ever) get searched
• You’re not frequently spidered, thus your website not so often updated -> No new content = No No
• You do not have enough content to attract the masses > More content = More visitor

CTR

• You have a too broad niche, thus the advertisement on the page doesn’t match the subject
• Your articles are not calling to action (enough)
• The subject you’re writing is not meant for advertisement, ex: cows
• You have bad ad placement (did you know that ads in the middle of the page don’t work as good as you thought?)
• The ad format is not good (ugly banner work best, they kill ad blindness)

How to improve? Well, do (or get) the opposite of every line and you should get a really better result.