For about 3 months I’ve been testing ads placements on my website and kept about the same format as you can currently see. From the results I have got, the top banner is getting the best results by a far advantage. I wouldn’t be suprised that if I work just a bit more on the top banner, I’ll generate more revenue from it.
From the results I’m currently talking about, I would say that the top banner outperforms the one in the middle of the page in a 6:1 ratio which is quite big. As new “techniques” develop to give those big format banners more power, Adsense users will be able to give to the advertiser more clients as people will be more interested in the ads. Google as been saying it’s inflating the advertisers cost and they are right, especially when the webmaster uses images which are really targeting too much the attention like using arrows pointing at the ads or even flashy images but if they are done well, in a manner that makes the web visitors interested in looking at the ads, then there should be nothing wrong about that.
Just think about the ads on TV. When you know it’s commercials time, you generally go get yourself something to eat or you start talking with others or you even change of channel. But what if the ads just blended with the rest and was interesting. The use of images to get interest from the web visitors is just a tactic to make sure they see the banners and don’t act as adblind like many of us call them.
And please, don’t tell me that by using image to get them to look at something, that it’s immoral. Come on, if they read the text on the link, they’ll click if they like, otherwise they won’t. It’s not like people click deliberately on those ads just for fun…
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